Online Resources & Opportunities
April 6-9th 
To Our Valued Green Industry Members:
During the beginning of this spring season, we know you’d rather be out in the field. However, we want to make it as easy as possible for you to work from home, bringing you online resources and opportunities for each day of the week to learn. We will make an effort to cover a variety of different topics, at no cost to you. If you know of something to share, let us know! Meanwhile, here’s what you’ll find this week:
Monday, April 6 - Time: 2:00p
Choose to Grow Forward
Workshop by: NLAE (Nursery & Landscape Association of North America)
Hear from the most prominent business coaches in the Green Industry from across North America as they share their wisdom and practical advice on how to deal with COVID-19. In the days and weeks ahead there is the potential for many things to happen that may be out of our control. . . that is life! As leaders we can be focused and prepared to address the one thing that is within our control, how we choose to respond to these challenges and opportunities. CHOOSE TO GROW FORWARD will give you insights into how companies are preparing and responding to employee concerns, customer responses, and financial management in these challenging times. Join 5 of the leading business coaches in the North American Green Profession as they offer insights that will help you CHOOSE TO GROW FORWARD!
Monday, April 6 - Time: 12:00-12:30p
Manage Your Team Remotely by Using To-Do’s and Assigning Work to Employees
Workshop by: LMN (Landscape Management Network)
Tuesday, April 7 - Time: 12:00-1:00p
Create a Hiring Process to Build a Winning Team
Workshop by: LMN (Landscape Management Network)
We all know that employee turnover is one of the biggest challenges in working in the landscape industry. Join Mark Bradley, CEO of LMN, in this session on “Creating a Hiring Process to Build a Winning Team” so that you can attract and retain good talent without losing sleep. Learn how to create professional job descriptions, determine employee wages and establish career ladders to make every crew at your company the “A Team”.
Tuesday, April 7 - Time: 2:30-3:30p
Communication Through Crisis
Workshop by: AmericanHort 
In an instant, nearly every business has shifted to remote working to protect its employees and public health. But it doesn't take long to realize that virtual communication is anything but business as usual. In this session, Neal Glatt will walk attendees through the communication changes and cultural shifts that drive them in the past, present, and future to equip you for success. Attendees will learn how to more effectively communicate with customers and employees to improve every key business metric and utilize better communication to thrive including: the difference between 2-D and 3-D communication conversations and means; how to select the proper channel for conversations to maximize meaning and efficiency; new tools to improve communication in 2020 and beyond.
Wednesday, April 8 - Time: N/A, pre-recorded
Shopping from the Consumer’s Perspective (please note that the audio begins with poor quality, but improves as Dr. Behe begins talking)
Workshop by: AmericanHort 
In this webinar, Dr. Bridget Behe helps retailers construct a better retail environment and an easier shopping process for the consumer. She presents timely information to help Garden Centers with near-term options given the Coronavirus outbreak and IGC strategies for the new rules that may be legally or ethically in place. This webinar is the final in a 3-part series by Dr. Behe and has been modified to reflect the difficult times we are in. Part 1 and Part 2 are available to AmericanHort members in the Knowledge Center.
Thursday, April 9 - Time: 12:00-1:00p
Bookkeeping Standards - Building Confidence in your Financials
Workshop by: LMN (Landscape Management Network)
Join McFarlin Stanford founding principals Jim Cali and Jason New for this fast and focused workshop on the financial knowledge and standards you need to succeed at managing your green business. Together they’ll cover the fundamentals - from using a standard industry chart of accounts and class systems, to depreciation, supporting journal entries and using your P&L as your additional dashboard. Take advantage of this opportunity to learn from seasoned professionals who are Green Industry experts and QuickBooks Certified ProAdvisors. Learn more here:
NALP’s “Landscape and Lawn Care Coronavirus Discussion Group"
We also invite you to join the NALP’s “Landscape and Lawn Care Coronavirus Discussion Group" Facebook group, a private group with 2,346 members from across the nation.
This group was created as a space for landscape industry professionals to talk/share about their plans surrounding COVID-19, and can be joined here:
Stay safe and stay tuned for next week’s webinar line-up!