During the beginning of this spring season, we know you’d rather be out in the field. However, we want to make it as easy as possible for you to work from home, bringing you online resources and opportunities for each day of the week to learn. We will make an effort to cover a variety of different topics, at no cost to you. If you know of something to share, let us know! Meanwhile, here’s what you’ll find this coming week:
Monday, April 13 - Time: 1:30-2:30p
No-Contact Sales: A Discussion with Garden Center Retailers
By: AmericanHort and Proven Winners
Garden center retailers are turning to online sales and curbside pickup now more than ever to help keep retail businesses safely open. These are two ways to provide no-contact sales. Join AmericanHort and Proven Winners for a panel discussion to learn more about what no-contact sales can look like and will keep the safety and well-being of customers and employees in check. Dr. Bridget Behe, Professor of Horticulture from Michigan State University will moderate a panel discussion where you will learn from retailers who have had this sales model in place for a while and from a retailer who is new to the game. Ask panelists your questions as we lean on each other for ideas and guidance dealing with no-contact sales. No matter where you stand on the spectrum of experience with no-contact sales, you will take away ideas and learn best practices on what to do and what not to do to improve your business procedures.
Hear from the panelists:
Jennifer Moss, Director of Sales and Marketing, Moss Greenhouses in Jerome, Idaho – Started online sales with curbside pickup and delivery service this spring. Jennifer will share what she has learned as they’ve entered these new sales channels.
Ben Polzin, Owner of Down to Earth Garden Center in Eau Claire, Wisconsin will share what he has learned from operating a small boutique and garden center with moderate online sales experience.
Jill Umpherville, Owner of Dutch Gardens in Saskatoon, Saskatchewan, Canada. Dutch Growers started as a nursery and has vastly expanded into a variety of plant and product offerings for the home. Jill will share her online sales expertise with us.
Employee engagement will continue to be critical for employers today, especially with the abrupt changes to the workplace during this global pandemic. Employers are discovering that a new generation of workers has expectations that are vastly different from previous generations. Successfully creating a modern workforce requires an understanding of these emerging expectations. It also requires significant cultural and policy changes to attract and retain a new generation of workers. This webinar will provide research-based insight into these emerging expectations and tangible solutions to be implemented in response to them. Attendees will walk away with a new understanding of what is required of them as an employer and a road map of how to get there. This webinar is for owners, managers, and anyone involved in human resources.
Wednesday, April 15 - Time: N/A, pre-recorded podcast
Practical Sales & Marketing Advice for Lawn and Landscape Companies During This Pandemic (Smarketing Talk)
By: Chris Heiler, of Landscape Leadership
Candid sales and marketing insight for Green Industry companies. Chris is the founder and CEO of Landscape Leadership. He has been in the Green Industry for over 20 years. Aside from leading the team at Landscape Leadership, he enjoys speaking at Green Industry events across the country, sharing his insights on marketing and sales. Chris now lives in Austin, TX, a transplant from the Midwest and the great state of Michigan.
Women in Horticulture Interview Series: Susie Raker-Zimmerman
Introducing the Women in Horticulture Interview Series! AmericanHort is pleased to present this educational and inspirational interview series with accomplished women from the Green Industry. Hear their stories of accomplishment, challenges overcome as they’ve navigated their career that will provide you inspiration and encouragement. In this interview, we will hear from Susie Raker-Zimmerman, Vice President of Raker Roberta’s Young Plants.