Events

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Pricing: $199 for MNLA members, $239 for non-members

Dan Cubr of Sandler by EAM Consulting Group will cover the following sales topics, intended for both B2B and B2C sales:

• Behavior/Attitude/Technique (the 3 components for a person to be successful in sales)
• Effective Communication (understanding how words, tonality, and body language play a role in communicating effectively with clients and your team, how to modify your communication style to deal with different personality types)
• Leading the Buyer-Seller Dance (understanding how to gain control of the sales process and avoid being derailed by prospects/clients)
• Establishing Mutual Agreement (how to set proper expectations to remove fear/worry from clients and help them reach a decision more quickly)
• Sales Philosophies (not every client is a fit and that’s ok, establishing equal business stature, making the decision to say “no” to a prospect)
• Selling Your Value Proposition (how to differentiate your business from the competition when talking to prospects/clients)
• Uncovering Your Buyer’s Motivation (what pain or pleasure is driving them to want to do business)
• Aligning on Budget (getting on the same page re: budget to make sure we are not spending too much time with prospects who won’t be a good fit from a budget standpoint)
• Understanding Your Buyer’s Decision-Making Process (who plays a role and how do they come to decisions)
• Leveraging Technology (CRM, LinkedIn/Social Media)
• How to Use AI to Your Advantage (introduction to ways that AI can help you find prospects, be more efficient, and grow sales) 

Dan provides a wealth of knowledge and trusted thought leadership to his clients by tapping into lessons learned over a 25+ year career. With an extensive background in cultivating high performing and cohesive sales teams, Dan’s hands-on approach and collaborative nature allow him to help individuals and groups break though barriers and find success. He has a passion for serving others and helping people develop both personally and professionally. Dan sits on the board of directors of Mimi’s Mission, a Metro Detroit non-profit focused on helping individuals and families impacted by autism. In his free time, you can find him hanging out with family & friends, cheering on his kids at their sporting events, or playing an enjoyable but equally frustrating round of golf.