United to advocate professionalism, integrity and growth for Michigan's green industry

MNLA E-Training, Project Plant

Michigan's Snow & Ice Summit: A Virtual 2-Day Event

Date: 
09/23/2020 to 09/24/2020
Event Type: 
MNLA Events

REGISTER NOW!

MNLA and Snowfighters Institute have partnered to offer this 2-day virtual event for Michigan’s Snow Industry, composed of education for 3 levels of snow industry experience.

Presented by:    

 

Sponsored by: 

 

Taught By: Phil Harwood, GrowTheBench.com

Pricing: MNLA members: $45/company, Non-Members: $65/company

Interested in sponsoring a session? Contact Emily at Emily@mnla.org

Here is the Agenda:

FIELD OPERATIONS (8.5 hours of total material)

September 23 (4 hours total)

New Hire On-Boarding: Snow and Ice Industry Course

  o New to the landscape or snow industry? This is the place to start! We’ll cover types of snow events, pre-storm preparation, types of snow clearing equipment, de-icing equipment, and provide a general overview of the industry.

Great Crew Leader

  o The Crew Leader position is one of the most important positions in your company because of the impact that the Crew Leader has on the performance, engagement and retention of Crew Members. Developing great Crew Leaders begins with a clear understanding of what makes a great Crew Leader. Once Crew Leaders recognize where they are falling short, the next step is to commit to specific action steps for improvement. This course will guide you through the process, whether you are a Crew Leader yourself or a manager of Crew Leaders.

Live webinar: Preparing for the Upcoming Season

  o Snow & ice management service providers are realizing that pre-season planning has become more involved than ever before. In fact, many contractors are taking a 12-month approach to their snow businesses with specific snow-related activities every month of the year. This webinar will provide insight into the specific details of preparing your company for the upcoming winter. Attendees will walk away with a new understanding of scope of pre-season planning and a useful checklist to help guide decision-making.

 

September 24 (4.5 hours total)

Effective Time Management

  o Time is the great equalizer; we all have the exact same amount of time at our disposal. It is a precious resource that is often squandered by poor time management. Whether you are an up-and-coming professional or a seasoned veteran, you will benefit from this course. Discover one of the best time management systems available today, along with insights and best practices for managing your time.

Modern Communication

  o Business communication continues to evolve at an unbelievable rate. In just 25 years, we’ve seen the evolution from landlines to pager codes to cell phones to smart phones to the cloud. Where are we headed next? How does the next generation prefer to communicate? What are the implications for business in 2020 and beyond? In this course, GrowTheBench Managing Partner Neal Glatt will teach the communication changes and cultural shifts that drive them in the past, present, and future. With remote working on the rise, your business needs this critical information to thrive.

Live webinar: Sales/Estimating

 

SALES & ACCOUNT MANAGEMENT

September 23 (5 hours total)

The Ultimate Account Manager - Account Management for Snow

  o In this course, GrowTheBench managing partner Phil Harwood will share what it takes to be the Ultimate Account Manager who delivers customer retention, satisfaction, and sales growth for snow contractors. Phil covers the business skills required at all levels of account management providing the ideal growth plan to improve and develop in this role. Also included in the course is a scoring program to rank yourself or account managers who work for your firm.

Liquids in Snow Removal

  o Snow contractors have expanded their operational toolbox to include liquid deicing and anti-icing operations in recent years because of immense cost savings and operational efficiencies they gain while providing safer locations for their clients. While highly profitable, making the leap requires knowledge and insight to avoid costly mistakes. In this course from Scott Zorno of HighCountry Spray Systems, contractors and small municipalities will learn everything required to implement and operate a liquid snow program safely and profitably.

Introduction to Sales

  o In this course, GrowTheBench managing partner Neal Glatt will share the foundations of sales success that allowed him to grow Case Snow Management from a local company with a single pick-up truck to a $42+ million snow business in less than seven years. If you're ready to take on commercial accounts, grow your customer base, or increase your sales pricing, this is the course for you.

Live webinar: Preparing for the Upcoming Season

  o Snow & ice management service providers are realizing that pre-season planning has become more involved than ever before. In fact, many contractors are taking a 12-month approach to their snow businesses with specific snow-related activities every month of the year. This webinar will provide insight into the specific details of preparing your company for the upcoming winter. Attendees will walk away with a new understanding of scope of pre-season planning and a useful checklist to help guide decision-making.

 

September 24 (4 hours total)

Advanced Sales Techniques

  o In this course, GrowTheBench managing partner Neal Glatt will share the advanced sales techniques that allowed him to grow Case Snow Management from a local company with a single pick-up truck to a $42+ million snow business in less than seven years. If you want to get past gatekeepers, gather better information, overcome objections, and close more sales, this course is for you!

CRM Software

  o Scaling a business to the next level requires great tools. For salespeople, there is no tool better than a great CRM. Unfortunately, there are hundreds of options at all price points and it can be nearly impossible to select and implement CRM software properly. Further complicating matters is that most industry-specific software have mediocre CRM replacements. In this course, GrowTheBench Managing Partner Neal Glatt will explain what contractors need to know to choose the best solution for their business and start scaling sales immediately.

Modern Communication

  o Business communication continues to evolve at an unbelievable rate. In just 25 years, we’ve seen the evolution from landlines to pager codes to cell phones to smart phones to the cloud. Where are we headed next? How does the next generation prefer to communicate? What are the implications for business in 2020 and beyond? In this course, GrowTheBench Managing Partner Neal Glatt will teach the communication changes and cultural shifts that drive them in the past, present, and future. With remote working on the rise, your business needs this critical information to thrive.

Live webinar: Sales and Estimating Techniques

 

OPERATIONS MANAGEMENT

September 23 (4 hours total)

Snow Industry Best Practices o In this course, Martin Tirado, the Chief Executive Officer of the Snow and Ice Management Association (SIMA), presents a summary of the opportunities in the snow industry, how the industry best practices were created, and how they can be leveraged to maximize sales, operational, and business success. The industry is rapidly changing and new tools are now available to navigate the challenges presented in the form of SIMA best practices. Whether you are seeking to learn the secrets of industry leaders, evolve your operations, or help property managers align buying schedules, these best practice tools are invaluable to have.

Snow Industry Standards

  o In this course, Kevin Gilbride, the Executive Director of the Accredited Snow Contractors Association (ASCA), presents an overview of the snow industry, how the industry standards came to be, documentation on best practices, and the importance and status of legislative change for snow contractors. Snow contractors take on a tremendous amount of risk but there are proven best practices available to help protect contractors. It is our responsibility to protect ourselves as contractors by becoming educated on the resources available to us.

Equipment Management

  o In this course sponsored by Caterpillar, GrowTheBench managing partner Neal Glatt will share the foundations of managing equipment to guide purchase decisions, understand the basics of accounting, determine when to buy, lease, or rent equipment, and more! Participants will also learn how to plan for equipment management so that equipment stays current without breaking the bank when it's time for replacement.

Live webinar: Preparing for the Upcoming Season

  o Snow & ice management service providers are realizing that pre-season planning has become more involved than ever before. In fact, many contractors are taking a 12-month approach to their snow businesses with specific snow-related activities every month of the year. This webinar will provide insight into the specific details of preparing your company for the upcoming winter. Attendees will walk away with a new understanding of scope of pre-season planning and a useful checklist to help guide decision-making.

 

September 24 (5 hours total)

Risk Management for Snow Professionals

  o Risk Management for Snow Professionals is a 6-module course designed to provide an overview of the risks involved with running a snow company and how to protect the company from them. All snow companies are really risk management companies, and the liability involved in contracts and slip-and-falls can be detrimental if not managed properly. Experienced attorney Josh Ferguson has represented snow companies, insurance companies, property managers and national suppliers, and is one of the foremost experts on risk for snow contractors in the industry.

Service Partner Orientation

  o A 10-part course designed to help Service Providers understand the key elements of working with regional snow companies including contracts, insurance, and event management.

Modern Communication

  o Business communication continues to evolve at an unbelievable rate. In just 25 years, we’ve seen the evolution from landlines to pager codes to cell phones to smart phones to the cloud. Where are we headed next? How does the next generation prefer to communicate? What are the implications for business in 2020 and beyond? In this course, GrowTheBench Managing Partner Neal Glatt will teach the communication changes and cultural shifts that drive them in the past, present, and future. With remote working on the rise, your business needs this critical information to thrive.

Live webinar: Sales/Estimating